I've had the privilege of working with some incredible brands over the years. These days, I thrive best when supporting LCM teams by helping them implement their strategies. Take a look at my work below, and reach out anytime!
— Aaron Hughes | Book intro call
I recently wrote a segmented welcome series + sales page for Precision Nutrition's flagship certification, targeted at new coaches entering the field.
Results: Conversions increased from 4.5% to 14.9% — nearly triple the sales as the original (non-segmented) page.
Assets:
“Aaron is one of the sharpest and most strategic marketers / copywriters I've ever worked with. He's been instrumental in the success of dozens of go-to-market campaigns.”
Lee Helland · Lead Content Editor @ Big Think Creative
I frequently build lifecycle flows and run tests based on solid hypotheses to optimize engagement and conversions (180+ split tests in the past 6 months).
Here's a version of a welcome series email I wrote and tested against the original for StraighterLine, an alternative college credit provider:
Results: 28% increase in new student enrollments vs. the original.
“Beyond Aaron's strategic mindset, his attention to detail is unmatched — his work is impeccably clean, error-free, and polished to perfection.”
Eric Weinbrenner · Content Strategist + Growth/UX Copywriter @ Simple App
I wrote and tested this email as part of StraighterLine's browser abandon flow.
Results: Conversions went from 4.37% to 6.51%.
To capture more leads for Preppy's certification prep courses, I created a new Career Guide PDF as a lead magnet.
“Not only is Aaron an extremely talented storyteller and writer — but he skillfully applies his gift to deliver effective performance marketing campaigns to drive business growth.”
Belinda Hudmon · Executive Partner @ Gartner For CME's
I created new abandoned cart emails using HubSpot's drag-n-drop builder, along with some HTML modules to match the brand's look and feel.
I built and implemented a lifecycle marketing program for Trusted Health Products, a natural products manufacturer. This included implementing Klaviyo, then writing and building campaigns for welcome, browse abandon, cart abandon, cross-sell, upsell, replenish, reactivation, and referral.
Results: 20% increase in customer lifetime values.
“I wouldn't hesitate to work with Aaron again. When I had the opportunity to collaborate with him on several cross-functional projects, he was always a calm, clear-headed, and focused team member who brought a warm, kind presence to the team.”
Ruby Bennett · Senior Product Manager @ TouchBistro
Product launch sequence: Email + SMS
This was the "Early Bird" offer for Precision Nutrition's Level 2 Certification. These emails are for the first week of a 3-week launch, per the content lineup above.
Key messaging + content lineup for a monthly promo
After working with Precision Nutrition's product marketers to create a monthly promo offer, I put together key messaging that informed all of our offer copy: sales page, emails, SMS, site banners, and ads. Then I wrote the copy and coordinated with designers and developers to create the promotion's assets.